Printed vs. Digital Business Cards: Pros & Cons

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Marketers will invent new ways to connect with their target audiences in the modern business world. Handing out business cards is a low-cost way to attract clients’ attention. The cards include contact information. Clients or customers can quickly access important contact information. However, for today’s businesses, providing details is not the only purpose of the cards. Modern business cards are intended to impress clients. They have a strategy for using color, typeface, space, logo design, image, etc. These elements work together to create the desired effect.Some experts contend that the paper card is no longer relevant. They list numerous disadvantages of traditional cards. Digital cards are the way of the future. A recent study of 77% of small and medium-sized businesses in the United States believes that having an internet strategy helps them acquire customers. This demonstrates that the future is digital.However, both types have advantages and disadvantages.

Both digital and paper business cards are excellent options for providing your contact information and leaving a lasting impression. For businesses, both cards have advantages and disadvantages. Your branding strategy will determine their application. The impression lingers in the clients’ minds and shapes their perception of a brand. Digital business cards, like paper business cards, leave a lasting impression.

However, the designers face a challenge here. Digital cards lack the tactile sense that paper-based cards have. A thick card paper, for example, indicates that the company’s services or products are of the highest quality. When using a digital card, this benefit is lost. The virtual business card’s impact on viewers solely depends on its overall logo design.